Steve Wynn’s new casino will do at least one thing for him - it will make the average citizen take note of what’s going on in the business trenches of Sin City. Why? Because it’s starting to look as if the Emperor has no clothes on and that's always fun to talk about.
Even if you go to Vegas to lose yourself to flash and bling with no interest in the business of Vegas beyond how much you hope to win , you can’t visit the town without learning that Steve Wynn is a major player on the Vegas strip. He literally carved a new image for the town with the construction of Bellagio and its high class art collection and décor. Talk to anyone, any cabbie and clerk on the strip, and they will have an opinion and proposed insights into Wynn. If you dig just a wee bit deeper you soon learn that Wynn is one of those amazing creatures who is bold, brilliant, a risk-taker, calculating, opportunistic and -- well, don’t all fellows like this have a tragic flaw? -- vengeful.

Isn’t vengeance one of the seven deadly sins? If not, it should be.
You see, apparently Kirk Kerkorian snatched the Mirage from Wynn’s grip not unlike the way Steve himself had orchestrated financing for some of his past coups. Although he’d already topped himself by building the Mirage, Treasure Island and Bellagio (still the most beautiful hotel on the strip) Wynn needed to get back at the MGM boss who broke up his empire. Or, so the story goes.
To do so, Wynn pledged to build yet another "dream" greater than the Bellagio (which cost a mere $1.6 billion in 1997). He would build a bigger - no scrap that - smaller, more luxurious - no forget that - almost as luxurious, more beautiful - well not quite - hotel as Bellagio and would call it Wynn. Because that’s his name and Wynn’s is the only hotel that actually carries his name AND because the name "Wynn" shows you just how much Steve intends to live up to his moniker. He needs to fight back and Wynn against Kerkorian, see? Yeah, you get it.
Wall street was betting on Wynn last time I checked but I can’t say I am; not after spending the last five days nosing around and luxuriating in his newest product, trying desperately not to be overly critical. Yet, I couldn’t help myself.

Oh, there’s no arguing the resort is beautiful. All those flowers! That manmade lake! That golf course! Those suites! But nothing here is more beautiful than Bellagio or the Venetian nor as welcoming, friendly and fun as Ceasar’s and Paris. Even in Vegas there is nothing more sophisticated and classy as The Hotel, The Four Season’s and Mandalay Bay. Not even now. I’m really sorry to have to report this because I know it was so important to Steve that he spent $2.6 billion on his little "get back" hoping to make it the best and brightest. I sigh as I say it -- it’s not.
To the disappointed Mr. Wynn I would offer this suggestion: if what you wanted was a draw so you could steal the "whales" and high-rollers from the MGM/Mirage group why not just build an all-suite enclave just for them? Why not construct a high-roller-only haven and leave the rest of us out of it? Put a helicopter landing pad on the roof, install butlers, doorman and chauffeurs at the ready and invite them gamble at $5-10,000 a hand while their beautiful escorts with million dollar faces and other extraordinarily expensive body parts stroll the catwalks called Dior, Chanel, and Gaultier. If you are going for exclusive why not make it a members-only deal?

Parasols Up!
Why let in the riff-raff who crowd the nickel and quarter slot machines clog up your casino? They can’t wager enough to make it worth it as their presence will not impress those big sharks you really are hoping to attract. Gawlers and rubberneckers stop in to see how the other half supposedly lives. It’s obvious as they press their noses against the glass of the Ferrari dealership. Since they are there to snap photos for the folks back home, I, for one, would not be buying my Ferrari in plain sight of them. As it’s unlikely the common folks are buying Ferrari‘s I must ask what is this all about? Who but show-offs and celebrities would actually invite those photo ops?

Even better than the real thing, baby. Bono and I share a magic moment at Madame Tussands!
What I learned in my short stint in the business retail/marketing world is that everything is about perceived value. Even for the filthy rich, unless they have a hole in their head and are destined to lose their fortunes fast, they want value for their money. So the way I figure it, if I want to luxuriate in an enclave of cool I do not want to dodge white tennis shoes or curiosity seekers in the casino. If I want the world’s best service and great linens I will stay at the Four Seasons, thank you very much.
It may have just been growing pains but the service at Wynn’s, although he reportedly lured away top talent from the other hotels, was the worse I’ve experienced in Vegas. Unforgivably long lines to get a taxi, impossible waits for a bellman that required we haul our own luggage through the casino. No sir, this sort of thing does not equate to value or luxury for me. So far no one has beaten the Four Season in these categories so as Mr. Wynn raises the rates on his hotel’s rooms to match the quintessential conciege, the later is where I will rest my head next time I‘m in town.
Admittedly, the most touted "value added" elements of the Wynn are wasted on me. Since we live in Hawaii, the Wynn’s desert pool scene is as much a bust on me as is the contrived middle of the arid wasteland golf course was on my husband.

For $400 a round, who cares that you’re golfing directly on the strip? My husband love-love-loved the Anthem course nearby for half the price. Wynn’s spa is delightful but no more so than the Mandalay Bay’s or Canyon Ranch at the Venetian which again turns my sights back to the opposite end of the strip for accommodations that are worth the high price tag.
To me the biggest mistake Wynn made was making the new hotel’s main attraction (ala Bellagio’s fountains and Treasure Island’s pirate show) so private that guests must make a special effort to nab a table and pay the drink minimum to watch the darned thing. As a result, hoards of curiosity seekers pour into the hotel wandering the walkway leading to the viewing platform that serves as nothing more than a giant peephole enticing them to take a table or book a restaurant reservation so that they may fully enjoy (or see) the show. The result? Clogged tables in the restaurant, crowds in the main walkways, and guests such as myself who miss the show entirely. I’d have loved to have seen the much touted spectacular in the way I’ve watched Wynn’s other attractions -- casually, in passing on my way to elsewhere. To be required to make an ordeal out of it? That wasn‘t going to happen.

Perhaps it’s just me. I still can’t see the value in a jeans priced over $50 when my butt looks just as good in Levi’s no matter what the fashion editors try to preach. So I’m not likely to get caught up in paying for anyone’s unsubstantiated "hype" without substance to back it up.
It seems to me that for $2.6 billion I would have been more impressed. I guess it’s like this - I have just as much fun sipping Moet as I do drinking Dom. It’s obvious that about $1.8 billion of the details lavished on Wynn’s new shrine will go unnoticed to the average Jane, which I heartily claim to be, and the rest of the dames will only be impressed as long as their friends claim to be. None of mine were.
I’ll be at the Mandalay Bay if anyone cares to debate the opinions expressed here …